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In healthcare, money is necessary—but it shouldn't be the mission. A reflection on purpose, incentives, and keeping "why" at the center of innovation.
Primary care improves outcomes and lowers costs, yet healthcare continues to underinvest in it. Here's why the system treats care as a gate instead of a foundat…
Healthcare "costs" sound unavoidable. Healthcare spending is a choice. Reframing the language reveals who benefits from the system—and who pays.
Most companies train their people to follow specific rules and use scripts to interact with customers – even in healthcare and health tech. Here's what to say w…
Every health tech company will tell you they practice human-centered design. Good – they should, because it matters. Centering the people you hope to serve when…
